About Us

We Believe That Premium Sneakers & Clothing Shouldn’t Be Reserved for the Privileged Few

To: All Sneakerheads & Hypebeast Lovers around the world!
From: Jeff, the founder of The Plug

1. How it all started

Are you sick and tired of watching other people wearing expensive (but super dope) sneakers while you have to settle for more affordable and available options?

I know I was…

My income wasn’t allowing me to come anywhere near buying my dream sneakers like the OW x AJ 1's that cost over $1,500 USD from resellers & a simple Supreme hoodie that costs over $800! Of course, that didn’t stop me from keeping up with the hype and I would be waiting on the SNKRS App everyday for the newest release at 10 a.m. ( which I would never end up getting ).

I knew their had to be another way to get hot products at a lower price, to not have to wait in lines or sit on apps waiting for a drop to happen, just to be disappointed again.  And that’s how it all started…

2. Shocking Truth: Limited Collections aren't that limited!

I was the type to always ask questions and always introduce myself to new people. With time, I ended up meeting my partner who helped me to see the truth behind the retail industry. I learned about low cost labor countries like Vietnam and China and how big brands would outsource their production to these factories. I noticed that THOUSANDS of pairs of the most popular & exclusive sneakers get left behind such as the OW Jordans 1 Chicago & other hype models which gets replaced when there is an inspection fail, or a defected batch that was set for retail turning bad due to weather storage conditions (as most sneakers are kept in warehouses for months even years before being sent to retail stores) or other related reasons.

Just like that,

I concluded my research and as it turned out, these factories (hired by big brands like Nike and Adidas) produce 2-5 times the amount of supplies they need for their productions or release and divide the entire manufacturing process into multiple different factories to prevent a single one from gaining any design insights or the power to have access to the full supply chain or sell these exclusive items themselves in the first place. Finally they are all brought together at a private assembly chain ready to be assembled by the big brands themselves!

The main reason for all this is that they need these extra pairs ‘just in case’ – to replace the rejected pairs after they fail to pass the FINAL quality inspection since they could never be late for an announced item release date.

Well, guess what happens once enough pairs pass the control & these huge companies reaches its quota?

3. Hundreds (if not thousands) of extra materials gets left behind

Can you believe that?

As crazy as it might sound, big brands release very limited stocks into the market to create the scarcity and scale up prices. The rest left behind are just meant to be discarded. If you checkout the history on how the Supreme “hype” has came about, you will learn exactly what I mean by this.

4. That's when I came up with this idea...

Factories And Local Manufacturers Don’t Know What to Do With All These Leftovers, And Not All Brands Destroys excessive supplies. Do You?

As a sneaker lover with immense passion for streetwear, I couldn’t watch all those amazing pieces get left to be gone, it has been a problem for major brands ever since and till today it still is…

With a majority of these brands outsourcing their production in China due to cheap labor costs, with enough understanding of how they worked & working with a partner whom had direct connections to these factories, I was able to build this brand!

As I discovered further and continued to build a network with my partner, we were able to get these factories to sell us those leftovers  as “backdoors”… With time and countless amount of efforts, we were able to gain partnerships with numerous factories & gather various un-assembled parts out there.

(What would they do with them anyway?)

Moving forward, having most major brands already manufacturing their products and sourcing their supplies from China itself, we only had to get our hands on a limited amount of pairs before we were able to find the identical source of material on every inch of the products we sell on our website today, and that is why we usually don’t release an item until it has been “officially released” in retail stores.

That’s how THE PLUG was born!